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Share of daily video streaming time worldwide 2015-2021

Published by
Julia Stoll,
May 20, 2022
As of the third quarter of 2021, 44 percent of the overall time spent watching TV was invested on watching content via streaming services worldwide. In the past years, this share steadily increased. By comparison, it amounted to 31.5 percent five years earlier.

Share of daily time spent watching content via streaming services of the total TV consuming time worldwide from 3rd quarter 2015 to 3rd quarter 2021

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Sources

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In cooperation with
DataReportal
Release date

January 2022

Region

Worldwide

Survey time period

Q3 2015 to Q3 2021

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

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Statistics on " Video streaming worldwide "

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Statistics on Video streaming worldwide

Overview

7

Over-the-top (OTT)

6

Subscription video-on-demand (SVOD)

5

Ad-supported video-on-demand (AVOD)

5

Transactional video-on-demand (TVOD)

7

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

7

Further related statistics

21

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Topics

Video streaming worldwideAmazon Prime VideoNetflixHuluDisney Plus
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