SVOD services reach worldwide 2022, by country
In 2022, the penetration rate of subscription video-on-demand (SVOD) services is projected to be around 44 percent in the United States. The second highest penetration rate worldwide is from Canada, at around 39 percent. Norway, Denmark, and Sweden penetration rates are projected to rank in third, fourth, and fifth place. The global penetration rate is estimated to be 15.2 percent in 2022.
