In 2021, the penetration rate of subscription video-on-demand (SVOD) services is projected to be around 48 percent in the United States. The second highest penetration rate worldwide is from Sweden, at around 40.5 percent. Canada, Norway, and the United Kingdom penetration rates are projected to rank in third, fourth and fifth place, with 37.4, 35.8 and 35.5 percent, respectively. The global penetration rate is to be 14.3 percent in 2021.
Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2021
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TradingPlatforms. (June 30, 2021). Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2021 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/813698/svod-reach-by-country/
TradingPlatforms. "Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2021." Chart. June 30, 2021. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/813698/svod-reach-by-country/
TradingPlatforms. (2021). Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2021. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/813698/svod-reach-by-country/
TradingPlatforms. "Ranking of Countries with The Highest Penetration Rate of Subscription Video-on-demand (Svod) Services Worldwide in 2021." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/813698/svod-reach-by-country/
TradingPlatforms, Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2021 Statista, https://www.statista.com/statistics/813698/svod-reach-by-country/ (last visited May 20, 2022)
