Thailand: brand awareness for smart speakers by gender 2019

In a survey conducted by Rakuten in 2019, around 75 percent of female and 71 percent male respondents in Thailand who do not own a smart speaker stated that they have heard of the Samsung Galaxy Home smart speaker. In the same survey, the majority of respondents owning a smart speaker stated that they want a device to control smart appliances remotely.

Recognition of smart speaker brands in Thailand in 2019, by gender

Characteristic	Female	Male
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Release date

February 2020

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Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Which of these smart speakers have you heard of (only for those who do not own a smart speaker)?"

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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