Motivation for purchasing smart speakers in South Korea 2019, by gender

Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender

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Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

5,404 respondents

Age group

16 years and older

Special properties

smart speaker owners excluded

Method of interview

Online survey

Supplementary notes

Original question: "What would convince you to buy smart speakers? Choose up to two answers."

Among a total of 5,404 respondents, 2,405 were female and 2,999 were male.

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