AR experiences in media and entertainment most valued by consumers worldwide 2019

As per recent data, 55 percent of consumers surveyed around the world in spring 2019 highlighted music and concerts as an area where an immersive augmented reality (AR) experience would bring the most value to them. This was closely followed by both sports events and movies/series, where 50 percent of the consumers surveyed said an AR experience would bring the most value to them.

Immersive AR experiences in media and entertainment most valued by consumers worldwide as of spring 2019

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Sources

Release date

September 2019

Region

Worldwide

Survey time period

Spring 2019

Number of respondents

12,431 respondents

Supplementary notes

Question: What kind of immersive AR experiences in media and entertainment would bring the most value to you and you would be willing to pay for? Select up to 5.

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Statistics on "Extended Reality (XR)"

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