AR experiences in media and entertainment most valued by consumers worldwide 2019
As per recent data, 55 percent of consumers surveyed around the world in spring 2019 highlighted music and concerts as an area where an immersive augmented reality (AR) experience would bring the most value to them. This was closely followed by both sports events and movies/series, where 50 percent of the consumers surveyed said an AR experience would bring the most value to them.
