• Hong Kong: brand awareness of smart speakers among non-owners by age 2019

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According to a survey conducted by Rakuten Insight, approximately 43 percent of respondents in Hong Kong aged 35 to 44 years old who do not own a smart speaker stated that they were aware of the Apple Home Pod. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.

Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age

	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

February 2020

More information

Region

Hong Kong

Survey time period

December 15 to 30, 2019

Number of respondents

2,041 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

The survey was conducted among 1,246 female and 795 male respondents. Surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.