According to a survey conducted by Rakuten Insight, approximately 43 percent of respondents in Hong Kong aged 35 to 44 years old who do not own a smart speaker stated that they were aware of the Apple Home Pod. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.
Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age
Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.
The survey was conducted among 1,246 female and 795 male respondents. Surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 12, 2020). Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/1098720/hong-kong-brand-awareness-of-smart-speakers-brands-among-non-owners-by-age/
Rakuten Insight. "Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age." Chart. February 12, 2020. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/1098720/hong-kong-brand-awareness-of-smart-speakers-brands-among-non-owners-by-age/
Rakuten Insight. (2020). Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/1098720/hong-kong-brand-awareness-of-smart-speakers-brands-among-non-owners-by-age/
Rakuten Insight. "Brand Awareness of Smart Speakers Brands among People Who Do Not Own Smart Speakers in Hong Kong as of End of 2019, by Age." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1098720/hong-kong-brand-awareness-of-smart-speakers-brands-among-non-owners-by-age/
Rakuten Insight, Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2019, by age Statista, https://www.statista.com/statistics/1098720/hong-kong-brand-awareness-of-smart-speakers-brands-among-non-owners-by-age/ (last visited May 17, 2022)
