China: main reasons to own smart speakers 2019

According to a survey conducted by Rakuten Insight, approximately 48 percent of mainland Chinese respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.

Influencing factors for owning smart speakers among Chinese as of end of 2019

Characteristic	Share of respondents
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Release date

February 2020

More information

Region

China

Survey time period

December 15 to 30, 2019

Number of respondents

375 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

The survey was conducted among 194 female and 181 male respondents. Surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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