Taiwan: main reasons against buying smart speakers by age 2019

According to a survey conducted by Rakuten Insight, approximately 57 percent of Taiwanese respondents aged 16 to 24 years old who do not own a smart speaker stated that they did not need this technology. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.

Major determinants against the purchase of smart speakers among Taiwanese who do not own smart speakers as of end of 2019, by age

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

February 2020

More information

Region

Taiwan

Survey time period

December 15 to 30, 2019

Number of respondents

5,391 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors stopping you from purchasing a smart speaker?

The survey was conducted among 3,172 female and 2,219 male respondents. Surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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