Influencing factors for purchasing smart speakers in Singapore 2019 by age

Published by J. Müller, Apr 7, 2021

According to a survey conducted by Rakuten Insight, about 67 percent of respondents aged between 16 to 24 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 65 percent of respondents stated that they did not own a smart speaker.

Motivating factors for the purchase of smart speakers among Singaporeans in 2019, by age

	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years and older
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Release date

February 2020

More information

Region

Singapore

Survey time period

December 15 to 30, 2019

Number of respondents

2,985 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What would convince you to buy smart speakers? Choose up to two answers.

Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.