Thailand: purchase intentions for smart speakers by gender 2019

In a survey conducted by Rakuten in 2019, around 39 percent of female and also 39 percent of male respondents in Thailand who did not own a smart speaker, stated that they did not plan to purchase smart speakers in the next six months. However, in the same survey a significant share of respondents across genders also did not know if they intended to purchase a smart speaker within the next six months.

Intentions for purchasing smart speakers in Thailand in 2019, by gender

Characteristic	Female	Male
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Release date

February 2020

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Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Do you intend to purchase a smart speaker in the next 6 months?"

Values have been rounded.

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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