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Intentions for buying smart speakers Thailand 2019 by gender

In a survey conducted by Rakuten in 2019, around 39 percent of female and also 39 percent of male respondents in Thailand who did not own a smart speaker, stated that they did not plan to purchase smart speakers in the next six months. However, in the same survey a significant share of respondents across genders also did not know if they intended to purchase a smart speaker within the next six months.

Intentions for purchasing smart speakers in Thailand in 2019, by gender

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Source

Release date

February 2020

Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Do you intend to purchase a smart speaker in the next 6 months?"

Values have been rounded.

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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