Share of SVoD vs. pay TV subscriptions worldwide 2019, by country

According to a study conducted in the third quarter of 2019, 50 percent of households in Spain had an SVoD subscription, compared to just 33 percent which were subscribed to a pay TV service. For the United States and the United Kingdom, the share of households subscribed to one service or the other was similar, whilst more than double the share of households in Australia used SVoD than pay TV. The source notes that SVoD is now the default video consumption service for many countries around the globe, though pay TV did have a higher penetration rate than SVoD in the Netherlands, Sweden, and Canada.

Penetration rate of subscription video on demand (SVoD) and pay TV subscriptions worldwide as of 3rd quarter 2019, by country

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

Q3 2019

Number of respondents

11,000 respondents

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Subscription video on demand market worldwide"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.