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Share of SVoD vs. pay TV subscriptions worldwide 2019, by country

Published by Julia Stoll, Jan 13, 2021
According to a study conducted in the third quarter of 2019, 50 percent of households in Spain had an SVoD subscription, compared to just 33 percent which were subscribed to a pay TV service. For the United States and the United Kingdom, the share of households subscribed to one service or the other was similar, whilst more than double the share of households in Australia used SVoD than pay TV. The source notes that SVoD is now the default video consumption service for many countries around the globe, though pay TV did have a higher penetration rate than SVoD in the Netherlands, Sweden, and Canada.

Penetration rate of subscription video on demand (SVoD) and pay TV subscriptions worldwide as of 3rd quarter 2019, by country

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Source

Release date

December 2019

Region

Worldwide

Survey time period

Q3 2019

Number of respondents

11,000 respondents

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