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Brazil: chocolate Easter eggs with illegal advertisement 2019

In 2019, nine different brands in Brazil were accused of using illegal advertisement for chocolate egg products aimed at children during the Easter season. According to the report, leading the list is brand D'elicce, with 14 products with abusing advertisement. Arcor and Kinder are second and third on the same ranking, with ten and eight chocolate products respectively.

Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand

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Release date

May 2019



Survey time period

March 20 to 29, 2019

Special properties

Only considering Easter eggs aimed at a child audience

Supplementary notes

According to the source, the illegal practices observed include the use of child language, special effects and excessive colors, children's programs characters or presenters, cartoons or animations, and offers with collectible gifts or appeals to children.

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