Brazil: key figures on WhatsApp Business 2021

WhatsApp Business is a mobile app created by Facebook, Inc. that allows small and medium-sized enterprises (SMEs) to interact with clients via WhatsApp. Participating businesses can use the solution to create catalogs showcasing their products and services. Between its release in Brazil – in November 2019 – and February 2021, around 1.75 million catalogs were created on WhatsApp Business in the South American country. That accounted for one fifth of the app's catalogs registered worldwide at then.

Approximately two out five SMEs in Brazil that used WhatsApp as a sales channel as of August 2020 were selling clothes and accessories through the mobile app.