During a survey fielded in Brazil, it was found out that as of 2018 nearly 36.9 percent of respondents who were pet owners chose the pet brands they would purchase based on recommendations, while 34.9 percent claimed making their choice based on notoriety, quality and price. In 2017, the leading brand for pet food in the country was Pedigree.
Leading motivations for choosing a brand when buying pet products in Brazil as of 2018
* Includes recommendations from friends, veterinarians, specialized professionals, digital influencers, etc.
The source did not provide a survey date, the date given for the survey is the publication date.
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SEBRAE . (August 30, 2018). Leading motivations for choosing a brand when buying pet products in Brazil as of 2018 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/
SEBRAE . "Leading motivations for choosing a brand when buying pet products in Brazil as of 2018." Chart. August 30, 2018. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/
SEBRAE . (2018). Leading motivations for choosing a brand when buying pet products in Brazil as of 2018. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/
SEBRAE . "Leading Motivations for Choosing a Brand When Buying Pet Products in Brazil as of 2018." Statista, Statista Inc., 30 Aug 2018, https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/
SEBRAE , Leading motivations for choosing a brand when buying pet products in Brazil as of 2018 Statista, https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/ (last visited October 12, 2024)
Leading motivations for choosing a brand when buying pet products in Brazil as of 2018 [Graph], SEBRAE , August 30, 2018. [Online]. Available: https://www.statista.com/statistics/1064028/brand-choice-pet-products-brazil/
