Forecasted online market share of supermarkts in the Netherlands 2011-2025

Whereas the market share of online grocery shopping in the Netherlands was lower than one percent in 2014, online supermarkets were forecasted to obtain a 15.15 percent market share by 2025. At the date of the study, the most recent available data was for the year 2018, when online supermarkets had a market share of a mere 3.25 percent. The increase of online gorcery shopping matched the general e-commerce growth in the Netherlands.

Online market share of supermarkets in the Netherlands from 2011 to 2018, with the forecasted market share from 2019 to 2025

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Release date

April 2020



Survey time period

2011 to 2018

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Statistics on "Online grocery shopping in the Netherlands"

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