Leading bath and shower product brands based on market share in China 2018

Procter & Gamble's brand Safeguard was the bath and shower product market leader with approximately 16 percent share in China in 2018. In the past few years, bath and shower product market in China has been increasingly fragmented and competitive. The leading ten players in the market accounted for less than 43 percent of the market value in 2018.

Market share of bath and shower products in China in 2018, by leading brand

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Sources

Release date

September 2019

Region

China

Survey time period

2018

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Statistics on "Cosmetics market in China"

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