Body hygiene product consumption in Italy 2023, by category

Published by
D. Petruzzi,
Aug 27, 2024

In 2023, the consumption of body hygiene products in Italy was worth over one billion euros. Specifically, the consumption of bath and shower foams amounted to approximately 472 million euros. Moreover, products for intimate hygiene accounted for around 303 million euros, ranking as the second most valuable category of products.

Consumption of body hygiene products in Italy in 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2023

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