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Revenue of the Giro d'Italia 2019, by source

In 2019, the Giro d'Italia started from Bologna and ended in Verona. The 102nd edition of the prestigious Italian cycling race generated revenues of roughly 40 million euros. Most revenues came from sponsorships, accounting for over 18 million euros. Moreover, revenues from TV rights amounted to about 15 million euros.

The Giro d'Italia is a renowned bicycle race organized in Italy since 1909. Together with the Tour de France and the Vuelta a España, it is part of the so-called Grand Tours, some of the most important cycling races worldwide. Originally, the race started and finished in Milan. In the last fifty years, the starting and finishing stages have changed annually. Occasionally, the Giro starts and passes through other countries too. In 2020, it was supposed to start in Budapest on May 9. However, due to the impact of the coronavirus (COVID-19) pandemic, the race has been postponed to October 2020, and it will eventually start in Sicily.

Revenue of the Giro d'Italia 2019, by source

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Release date

May 2019



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Statistics on "Cycling in Italy"

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