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Popular male adult product types on Tmal/Taobao in China 2019

Published by
Yihan Ma,
Jul 6, 2022
In the world's most populous country, many consumers prefer ordering adult products on online stores. Among Chinese male shoppers, masturbators were the most popular sex items on e-commerce platforms. In 2019, the sales value of electric and non-electric masturbators took up about 81 percent of male adult product sales on Tmall/Taobao in China.

Share of sales revenue of adult products among male consumers on Tmall/Taobao in China in 2019, by type

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Release date

March 2020

Region

China

Survey time period

2019

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