Channels used to purchase sex toys online in the U.S., UK, and France 2021

Share of consumers purchasing sex toys online in selected markets in 2021, by channel

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Release date

December 2021


France, United Kingdom, United States

Survey time period

October 15 to November 8, 2021

Number of respondents

6,105 respondents

Supplementary notes

*The option "online from generalist retailer's website" was only shown to respondents in the U.S. where an example of a generalist retailer is Target.
The orginal survey quesetion was: 'Which channels have you used to purchase sex toys in the last 24 months?'

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