Channels used to purchase sex toys online in the U.S., UK, and France 2021

Published by Statista Research Department, Jan 2, 2023
Approximately 55 percent of consumers surveyed in the U.S., UK, and France in 2021 reported having purchased sex toys online via specialist sex stores selling multiple brands, making it the most popular purchasing channel among respondents. Next came online marketplaces like Amazon, which were the preferred online purchasing channel for around 45 percent of respondents.

Share of consumers purchasing sex toys online in selected markets in 2021, by channel

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Release date

December 2021

Region

France, United Kingdom, United States

Survey time period

October 15 to November 8, 2021

Number of respondents

6,105 respondents

Supplementary notes

*The option "online from generalist retailer's website" was only shown to respondents in the U.S. where an example of a generalist retailer is Target.
The orginal survey quesetion was: 'Which channels have you used to purchase sex toys in the last 24 months?'

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Overview

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Key players

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Reach & Traffic

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