Approximately 55 percent of consumers surveyed in the U.S., UK, and France in 2021 reported having purchased sex toys online via specialist sex stores selling multiple brands, making it the most popular purchasing channel among respondents. Next came online marketplaces like Amazon, which were the preferred online purchasing channel for around 45 percent of respondents.
Share of consumers purchasing sex toys online in selected markets in 2021, by channel
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*The option "online from generalist retailer's website" was only shown to respondents in the U.S. where an example of a generalist retailer is Target.
The orginal survey quesetion was: 'Which channels have you used to purchase sex toys in the last 24 months?'
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PwC. (December 1, 2021). Share of consumers purchasing sex toys online in selected markets in 2021, by channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/
PwC. "Share of consumers purchasing sex toys online in selected markets in 2021, by channel." Chart. December 1, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/
PwC. (2021). Share of consumers purchasing sex toys online in selected markets in 2021, by channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/
PwC. "Share of Consumers Purchasing Sex Toys Online in Selected Markets in 2021, by Channel." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/
PwC, Share of consumers purchasing sex toys online in selected markets in 2021, by channel Statista, https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/ (last visited September 01, 2024)
Share of consumers purchasing sex toys online in selected markets in 2021, by channel [Graph], PwC, December 1, 2021. [Online]. Available: https://www.statista.com/statistics/1349353/sex-toys-online-purchases-by-channel/