Finding romance and achieving a healthy sex life can be a struggle for many Chinese people, especially among those living in big cities. On one side, China is facing the effects of its decades-long one-child policy, with couples generally preferencing boys over this period there are now over 30 million more men than women in the country. The gender gap is the widest among those of marriage age. On the other side, pragmatic marriage-oriented dating and a relatively conservative sexual culture is commonplace. These reasons have given rise to online dating and relationship services, as well as adult product e-commerce.
The fear of the social stigma against “leftovers” - unmarried men over 30 and women in their late twenties - makes many Chinese adults take dating seriously with a clear marriage goal. Financial status is another crucial factor in partner choices, especially for females. Nearly 60 percent of Chinese considered betrothal gifts necessary for getting married, and the value varies from 10,000 yuan to over 500,000 yuan. Besides a stable career and betrothal gifts, purchasing a house is generally perceived as a prerequisite for marriage. These ideals make it harder to find the perfect match.
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