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Brazil: preferred fast-food restaurants 2019

During a survey carried out in Brazil in October 2019, 73 percent of responding internet users stated they had bought food in McDonald's in the previous twelve months. During the same period, 69 percent of respondents had been Burger King's clients while around six out of ten Brazilians surveyed also reported to have consumed Subway sandwiches. Nevertheless, when asked about their plans for future fast-food consumption, all named restaurants could expect a decline in consumption intention among Brazilian online consumers. For instance, 56 percent of respondents considered to buy food in McDonald's in the future. Meanwhile, 49 and 42 percent of respondents saw themselves as potential consumers of Burger King and Subway, respectively.

Preferred fast-food restaurants among internet users in Brazil in 2019

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Release date

December 2019



Survey time period

October 2019

Number of respondents

1,998 respondents

Method of interview

Online survey

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Statistics on "Foodservice in Brazil"

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