Main apps to order food online in Brazil 2022

In 2022, iFood was hands-down the favorite online food ordering app in Brazil, according to a survey conducted in March of that year. At the time, more than three-quarters (76 percent) of smartphone owners who had ordered food through a mobile app said they had used iFood. Following the exit of Uber Eats from the Brazilian market that year, WhatsApp moved into second place as the most popular app for ordering food, used by six percent of survey participants.

You’ve got delivery!

With hundreds of restaurant and food options in a single app, iFood was for many Brazilians an ideal solution to bring dining bliss to the comfort and security of their homes during the COVID-19 pandemic. In just one year, restaurant orders via this online home-delivery platform grew by 86 percent, registering a record 48 million orders in December 2020 alone. Overall, demand for meal and grocery delivery in Brazil was boosted by the sanitary emergency. Even after relaxation of the lockdown measures, both have remained as the main product categories for online shopping in the South American country.

WhatsApp: easing the shopping experience

As of September 2021, WhatsApp was the third most popular online food ordering platform in Brazil. Despite being originally conceived as a messaging app, it has rapidly gained ground as a tool for online shopping and ordering. So much so that more than eight out of ten Brazilians reported using WhatsApp during their purchases, according to a survey. The quick adoption of WhatsApp for commerce spurred the Silicon Valley-based company to create WhatsApp Business. Designed to facilitate communication between small businesses and their customers, the platform was launched in Brazil in 2019.