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Brazil: most popular food delivery apps 2020

Approximately 64 percent of smartphone owners surveyed in Brazil in August 2020 who had ordered food through a mobile app said they had used iFood to do so. Around nine percent stated that they had used WhatsApp to make a request.

Access and behavior

When considering Brazil’s overall population, the penetration of food delivery apps might be even lower, since it has been estimated that less than half of the inhabitants of the South American country own at least one smartphone and use it at least once per month. Furthermore, most of Brazilian internet users who participated in another survey said that they had used mainly social media, banking, and entertainment-oriented apps.

Winds of change?

The outbreak of COVID-19 in Brazil during the first quarter of 2020 might have led Brazil’s online population to start changing their habits, however. On March 6, 2020 alone, downloads of delivery apps — including food delivery ones — in the country increased by over 120 percent compared to same date in 2019. The top three most searched apps in that category in Brazil include iFood, Uber Eats, and Rappi.

Most popular food delivery apps in Brazil in 2020, by consumer preference

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Source

In cooperation with
Mobile Time; Opinion Box
Release date

October 2020

Region

Brazil

Survey time period

August 10 to 21, 2020

Number of respondents

1,659 internet users who own a smartphone and ordered food through a mobile app

Method of interview

Online survey

Supplementary notes

The source does not specify the age of respondents.
To the question: "Which app do you use most often to order meals?" ("Qual app você usa com mais frequência para pedir refeição?").

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