Influence on Ramadan shopping decisions Indonesia 2020

A survey of Indonesian consumer behavior for Ramadan in 2020 found that 40 percent of the respondents were influenced by personalized ads to make purchases. During Ramadan, there is usually an increase in spending among Indonesian Muslims. This was driven in part by the 13th month salary that every Indonesian employee received.

Factors influencing Ramadan purchase decisions in Indonesia as of January 2020

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Source

Release date

March 2020

Region

Indonesia

Survey time period

January 2020

Number of respondents

1,800 respondents

Special properties

among Indonesia mobile phone users

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Statistics on "Ramadan in Southeast Asia"

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