According to a survey conducted by Rakuten Insight in Indonesia, 49 percent of the respondents purchased food and grocery items online as of May 2020. In comparison, only three percent of the surveyed respondents bought alcoholic beverages.
Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020
Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
The survey was conducted among
2,451 female respondents
2,681 male respondents
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020 [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1128282/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020." Chart. June 11, 2020. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1128282/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1128282/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in Indonesia as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128282/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020 Statista, https://www.statista.com/statistics/1128282/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19/ (last visited August 17, 2022)
