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Holiday retail sales in the United States 2000-2020

In 2020, holiday retail sales in the United States were forecast to amount to about 755.3 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season are projected to be between 755.3 billion U.S. dollars to 766.7 billion U.S. dollars in 2020. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 400 billion U.S. dollars back in 2000. Holiday retail sales are a fraction of total retail sales in the United States which were around 5.5 trillion U.S. dollars in 2019. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital.

What makes up the winter holiday season in the United States?

The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2019, over 114 million U.S. consumers shopped on Black Friday.

Leading companies in U.S. retail

The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

Holiday retail sales in the United States from 2000 to 2020

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Release date

November 2020


United States

Survey time period

2000 to 2020

Supplementary notes

* Projected figures. The source provided the forecasted figures for 2020 as a range between 755.3 to 766.7 billion U.S. dollars. In this statistic, conservative value is given.
The holiday season is defined by the NRF as sales in the months of November and December.

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Statistics on "Thanksgiving weekend shopping in the U.S."

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