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Popular shopping channels for mother/baby products among young mothers in China 2019

According to an online survey conducted in China in late 2019 among mothers in their 20s, around 67 percent of respondents said they were shopping for mother and baby products on general e-commerce platforms. Only around a quarter of the respondents chose physical stores for maternity and childcare product purchases.

Leading distribution channels for maternity and childcare product purchases among mothers in their 20s in China as of November 2019

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Release date

December 2019



Survey time period

November 2019

Number of respondents

1,000 respondents

Age group

20-29 years

Special properties

among mothers born in 1990s

Method of interview

Online survey

Supplementary notes

The survey respondents had a higher education and income level than mothers of this age group nationwide on average.

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Statistics on "Maternity and childcare product industry in China"

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