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U.S. female beauty shoppers at-shelf behavior as of 2019

As of 2019, 46 percent of female beauty consumers in the United States stated that the price of a product was the most important factor when making a shopping decision at-shelf when in a store. For 18 percent of respondents the most important factor at this stage was an attractive display case and sign.

At-shelf features consumers consider when shopping for beauty products in the United States as of 2019

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Source

Release date

December 2019

Region

United States

Survey time period

as of December 2019

Special properties

U.S. female beauty shoppers

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Statistics on "Ulta Beauty"

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