Natural cosmetics market in Italy - statistics & facts
As consumers become more aware of sustainability issues and cosmetics formulations, natural cosmetic products became an important part of shoppers’ beauty routines. Indeed, the market for natural and organic cosmetics has been gaining traction in the last few years, generating increasing revenues worldwide. In 2023, the global turnover of such products amounted to nearly 13 billion U.S. dollars, a figure that was forecast to grow by around 7.2 percent in 2024. As far as Europe is concerned, the revenue of the natural cosmetics market amounted to 2.5 billion euros in 2023 and will increase to approximately 3.2 billion euros by 2028.
Whether purchased in person or online, natural cosmetics has become a well-known category among shoppers, not only in Italy but also on a global level. Newer formulas and ingredients might soon become part of the next trends, as companies in the cosmetics industry keep on focusing on natural products and more sustainable practices.
Natural cosmetics in Italy
In Italy, the natural cosmetics market recorded a revenue of approximately 158 million euros in 2023, mostly generated through offline channels. That same year, the consumption value of cosmetics labeled with natural and/or organic connotations in the European country amounted to over 1.3 billion euros, and over 2,500 beauty products with natural and/or sustainable claims were launched in the Italian market.Online shopping
As of 2021, a great part of online shops for natural and organic cosmetics in Italy sold cosmetics and hygiene products. Make-up and sun protection were other popular product categories that year. Online beauty shopping has become one of the leading shopping channels for consumers in Italy, especially among younger generations.Whether purchased in person or online, natural cosmetics has become a well-known category among shoppers, not only in Italy but also on a global level. Newer formulas and ingredients might soon become part of the next trends, as companies in the cosmetics industry keep on focusing on natural products and more sustainable practices.
