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Number of stores of Ulta Beauty U.S. 2020, by state

Ulta Beauty is a cosmetics retailer operating in the United States. As of February 1, 2020, Ulta Beauty had 159 retail locations across California, the highest number of any state.

Ulta Beauty

Ulta Beauty is the second leading health and beauty retailer in the United States as of 2017. In that channel, Ulta’s main competitors are L Brands, which operates Bath and Body Works, and Sephora, which is owned by LVMH. Between 2011 and 2018 Ulta Beauty’s gross profit increased four-fold. While most consumers shop for skin care and cosmetic products at big box stores like Walmart, or drugstores like CVS, some 3.8 percent of Americans between 18 and 34 years of age shopped at Ulta for these products, compared to 3.1 percent of consumers in that age group who shopped at Sephora.

Cosmetics E-Commerce

It is now easier than ever to research, browse, and shop for makeup and skincare with the strong online presence of cosmetics brands and cosmetics retailers like Ulta Beauty and Sephora. Among American women between the ages of 18 and 29 years, 40 percent indicated that online stores were their preferred channel for buying makeup. Online beauty blogs are more popular than ever, with 53 percent of U.S. women reading an online blog about beauty and cosmetics at least occasionally.

Number of retail stores of Ulta Beauty in the United States as of February 2020, by state

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Release date

April 2020


United States

Survey time period

As of February 1, 2020

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