Sephora: retail sales worldwide 2017-2023

As of 2023, Sephora generated retail sales of about 16 billion U.S. dollars worldwide, up from the previous year, when this figure amounted to approximately 14.5 billion U.S. dollars.

An overview of Sephora

Established in France, Sephora is a beauty and personal care product retailer, operating in 35 countries worldwide. Besides a huge international network of brick-and-mortar stores, Sephora also has a significant online presence. In 2023, its website sephora.com was the third most commonly appearing online marketplace for beauty brand searches on Google, almost tying with e-commerce giant Amazon. A look at the gender breakdown of global online traffic in April that year revealed that female visitors made up three-quarters of all web visits, while males accounted for the remaining 25 percent.

Sephora’s popularity in the United States

In 2023, Sephora was the leading beauty shopping destination among female Gen Z consumers in the United States. The American market accounts for the highest number of Sephora app downloads worldwide. As of November 2023, the app has been downloaded approximately 4.8 million times by users in the U.S. – by far outstripping the number of downloads in China, which stands at second place with about 1.1 million downloads. In 2022, Sephora generated retails sales of nearly seven billion U.S. dollars in the United States, which accounted for nearly half of global sales.

Worldwide retail sales of Sephora from 2017 to 2023 (in billion U.S. dollars)

Characteristic	Retail sales in billion U.S. dollars
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Release date

July 2024

More information

Region

Worldwide

Survey time period

2017 to 2023

Supplementary notes

Figures prior to 2023 were taken from previous editions of the publication.
The Top 100 Retailers are ranked by 52/53-week annual retail sales. In almost all instances, sales used to rank companies are for retail activity in the United States only. To arrive at U.S. retail sales figures, a variety of estimation techniques are applied based on publicly disclosed information. For this reason, the figures presented do not always match the companies' official public filing reports. Company revenues from non-retailing operating segments are removed unless otherwise noted; system-wide sales are provided when the operation is a franchise. The rankings eliminate fuel sales at locations designated as having a gasoline/fueling station as its primary business.

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