Share of travel agencies collecting and saving data digitally in Italy 2019, by type

According to a survey from 2019, most Italian travel agencies collected and saved contact details of clients digitally. More specifically, 86 percent of agencies claimed to do so. Moreover, 84 percent of travel agencies collected and saved personal data of clients digitally in 2019.

Share of travel agencies collecting and saving data of clients digitally in Italy in 2019, by type of data

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Source

In cooperation with
Osservatori Digital Innovation
Release date

April 2020

Region

Italy

Survey time period

2019

Number of respondents

457 respondents

Special properties

Travel agencies

Method of interview

Questionnaire

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Statistics on "Digital tourism in Italy"

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