This statistic illustrates the leading brands on the online travel brand index in Italy as of June 2019. According to the data, the portal Booking.com reached the highest score on the index, recording a score of 40.9. Moreover, Trivago ranked second on this list with an index score of 32.1.
Leading brands on the online travel brand index in Italy as of June 2019
Characteristic
Brand index score
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The source adds the following information: "(...) the Index score (...) is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation".
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YouGov. (October 1, 2019). Leading brands on the online travel brand index in Italy as of June 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/757066/online-travel-brand-index-italy/
YouGov. "Leading brands on the online travel brand index in Italy as of June 2019 ." Chart. October 1, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/757066/online-travel-brand-index-italy/
YouGov. (2019). Leading brands on the online travel brand index in Italy as of June 2019 . Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/757066/online-travel-brand-index-italy/
YouGov. "Leading Brands on The Online Travel Brand Index in Italy as of June 2019 ." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/757066/online-travel-brand-index-italy/
YouGov, Leading brands on the online travel brand index in Italy as of June 2019 Statista, https://www.statista.com/statistics/757066/online-travel-brand-index-italy/ (last visited July 27, 2024)
Leading brands on the online travel brand index in Italy as of June 2019 [Graph], YouGov, October 1, 2019. [Online]. Available: https://www.statista.com/statistics/757066/online-travel-brand-index-italy/