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Leading Italian brands on the online travel brand index 2019

Published by Statista Research Department, Nov 3, 2020
This statistic illustrates the leading brands on the online travel brand index in Italy as of June 2019. According to the data, the portal Booking.com reached the highest score on the index, recording a score of 40.9. Moreover, Trivago ranked second on this list with an index score of 32.1.

Leading brands on the online travel brand index in Italy as of June 2019

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Source

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In cooperation with
YouGov
Release date

October 2019

Region

Italy

Survey time period

July 2018 to June 2019

Supplementary notes

The source adds the following information: "(...) the Index score (...) is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation".

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