Distribution of digital tourists in Italy 2019, by travel group

According to a survey from 2019, most Italian digital tourists travelled with the family. Data show that about 54 percent of respondents took family trips. Moreover, three in ten interviewees travelled with the partner.

Distribution of digital tourists in Italy in 2019, by travel group

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Source

In cooperation with
Osservatori Digital Innovation
Release date

April 2020

Region

Italy

Survey time period

2019

Number of respondents

1,092 respondents

Age group

18-75 years

Special properties

Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Digital tourism in Italy"

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