Online travel market value in Italy 2014-2020

Value of online tourist transactions in Italy from 2014 to 2020

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Release date

January 2021



Survey time period

2014 to 2020

Number of respondents

approx. 100*

Special properties

online B2C operators in the tourism sector

Method of interview

Telephone interview

Supplementary notes

*The source specifies that the research was based on direct interviews with more than 100 main eCommerce B2C operators in the tourism sector. Data refer to online transactions by end users recorded on websites operating in Italy and offering their service also in Italian. The products considered in the analysis were overnight stays in tourist accommodations, transport services, and package tours.

Figures for 2014 were previously published by the source.

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