Value of online travel market Italy 2020

The coronavirus (COVID-19) pandemic hit the travel industry hard in 2020, as countries implemented travel bans and lockdowns to contain the health crisis. Due to the pandemic, the value of online tourist transactions in Italy decreased sharply in 2020, more than halving over the previous year. Overall, the value of online tourist transactions in Italy amounted to roughly six billion euros in 2020.

Value of online tourist transactions in Italy from 2014 to 2020 (in billion euros)

Characteristic	Value of online transactions in billion euros
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Release date

January 2021

More information

Region

Italy

Survey time period

2014 to 2020

Number of respondents

approx. 100*

Special properties

online B2C operators in the tourism sector

Method of interview

Telephone interview

Supplementary notes

*The source specifies that the research was based on direct interviews with more than 100 main eCommerce B2C operators in the tourism sector. Data refer to online transactions by end users recorded on websites operating in Italy and offering their service also in Italian. The products considered in the analysis were overnight stays in tourist accommodations, transport services, and package tours.

Figures for 2014 were previously published by the source.

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