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Main reasons for going on holidays among digital tourists in Italy 2019

Published by Statista Research Department, Jul 9, 2020
In 2019, relaxing and enjoying the company were the main reasons for going on holidays among Italian digital tourists. About four in ten respondents believed that these were the main reasons for travelling. Moreover, 25 percent of interviewees claimed that exploring a destination and the local culture was the most important aspect for going on holidays.

Main reasons for going on holidays among digital tourists in Italy in 2019

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Source

In cooperation with
Osservatori Digital Innovation
Release date

April 2020

Region

Italy

Survey time period

2019

Number of respondents

1,092 respondents

Age group

18-74 years

Special properties

Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product

Method of interview

Computer-assisted web interviews (CAWI)

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