In 2019, relaxing and enjoying the company were the main reasons for going on holidays among Italian digital tourists. About four in ten respondents believed that these were the main reasons for travelling. Moreover, 25 percent of interviewees claimed that exploring a destination and the local culture was the most important aspect for going on holidays.
Main reasons for going on holidays among digital tourists in Italy in 2019
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Osservatori Digital Innovation. (April 1, 2020). Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main reasons for going on holidays among digital tourists in Italy in 2019." Chart. April 1, 2020. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. (2020). Main reasons for going on holidays among digital tourists in Italy in 2019. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main Reasons for Going on Holidays among Digital Tourists in Italy in 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation, Main reasons for going on holidays among digital tourists in Italy in 2019 Statista, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/ (last visited August 14, 2022)