In 2019, relaxing and enjoying the company were the main reasons for going on holidays among Italian digital tourists. About four in ten respondents believed that these were the main reasons for travelling. Moreover, 25 percent of interviewees claimed that exploring a destination and the local culture was the most important aspect for going on holidays.
Main reasons for going on holidays among digital tourists in Italy in 2019
Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (April 1, 2020). Main reasons for going on holidays among digital tourists in Italy in 2019 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main reasons for going on holidays among digital tourists in Italy in 2019." Chart. April 1, 2020. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. (2020). Main reasons for going on holidays among digital tourists in Italy in 2019. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation. "Main Reasons for Going on Holidays among Digital Tourists in Italy in 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/
Osservatori Digital Innovation, Main reasons for going on holidays among digital tourists in Italy in 2019 Statista, https://www.statista.com/statistics/1123821/main-reasons-for-going-on-holidays-among-digital-tourists-italy/ (last visited August 14, 2022)
