In 2019, about 29.4 percent of Italians over 14 years of age booked holiday accommodations online. This statistic highlights differences in this figure according to the various age groups. As of the survey period, about 34 percent of the users between 25 and 34 years old reported that they booked accommodation services online.
Share of individuals who booked holiday accommodations online in Italy in 2019, by age group
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Statistics on Digital tourism in Italy
Digital travel market
5
- Premium Statistic Digital market value in the travel and transportation industry in Italy 2017-2025
- Premium Statistic Growth rate of travel and transportation digital market value in Italy 2018-2025
- Premium Statistic Distribution of tourist accommodations in Italy 2019, by digital service
- Premium Statistic Share of tourist accommodations collecting and saving data digitally in Italy 2019
- Premium Statistic Share of travel agencies collecting and saving data digitally in Italy 2019, by type
Tourist transactions
3
Online booking of trips
4
- Premium Statistic Trips booked online in Italy 2018, by type of service booked
- Premium Statistic Share of trips booked online in Italy 2018, by service booked
- Premium Statistic Distribution of online bookings for holiday trips in Italy 2019-2020, by type
- Premium Statistic Travel product online bookings in Italy 2022
Digital tourists
6
- Premium Statistic Share of Italians booking holiday accommodations online in 2019, by age
- Premium Statistic Share of Italians who booked holiday accommodations online in 2019, by macro-region
- Premium Statistic Share of Italians who booked holiday accommodations online in 2019, by region
- Premium Statistic Main reasons for going on holidays among digital tourists in Italy 2019
- Premium Statistic Distribution of digital tourists in Italy 2019, by travel group
- Premium Statistic Distribution of digital tourists in Italy 2019, by destination
Popular brands
5
- Premium Statistic Leading travel booking brands in Italy May 2021, by Facebook page fans
- Premium Statistic Leading accommodation brands in Italy as of May 2021, by Facebook page fans
- Premium Statistic Leading Italian brands on the online travel brand index 2019
- Premium Statistic Hotel / private accommodation online bookings by brand in Italy 2022
- Premium Statistic Flight search engine online bookings by brand in Italy 2022
Further related statistics
19
- Products or services bought on the phone in Nordic countries 2018, by category
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users
- Leading B2C e-commerce retailers in China in 2013, ranked by number of visits
- Share of individuals shopping online in Italy 2019, by area and frequency
- Reasons for not shopping online in Italy 2019, by gender
- Distribution of regular e-commerce customers 2017-2018, by age group
- Leading products purchased online in Denmark 2019, by category
- Share of individuals shopping online in Italy 2019, by gender and frequency
- Share of online shoppers who purchased in Sweden 2020, by category
- Relevant factors in the customer journey of personal care products in Italy 2021
- Reasons for social commerce use by consumers in Asia-Pacific 2017 by age group
- E-commerce market size MENA region 2014-2017
- E-commerce market size GCC countries 2014-2017
- Annual growth rate of e-commerce industry in MENA 2014-2017, by selected country
- Slovakia: turnover of accommodation & food service activities industry 2011-2020
- Switzerland: turnover of accommodation & food service activities industry 2011-2020
- Industry revenue of “event catering and other food service activities“ in the Philippines 2012-2024
- Transaction value of online accommodation booking market in China Q2 2019-Q2 2020
- Finland: turnover of the accommodation & food service industry 2011-2020
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Statistics
- Products or services bought on the phone in Nordic countries 2018, by category
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users
- Leading B2C e-commerce retailers in China in 2013, ranked by number of visits
- Share of individuals shopping online in Italy 2019, by area and frequency
- Reasons for not shopping online in Italy 2019, by gender
- Distribution of regular e-commerce customers 2017-2018, by age group
- Leading products purchased online in Denmark 2019, by category
- Share of individuals shopping online in Italy 2019, by gender and frequency
- Share of online shoppers who purchased in Sweden 2020, by category
- Relevant factors in the customer journey of personal care products in Italy 2021
- Reasons for social commerce use by consumers in Asia-Pacific 2017 by age group
- E-commerce market size MENA region 2014-2017
- E-commerce market size GCC countries 2014-2017
- Annual growth rate of e-commerce industry in MENA 2014-2017, by selected country
- Slovakia: turnover of accommodation & food service activities industry 2011-2020
- Switzerland: turnover of accommodation & food service activities industry 2011-2020
- Industry revenue of “event catering and other food service activities“ in the Philippines...
- Transaction value of online accommodation booking market in China Q2 2019-Q2 2020
- Finland: turnover of the accommodation & food service industry 2011-2020
Istat. (July 29, 2022). Share of individuals who booked holiday accommodations online in Italy in 2019, by age group [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/
Istat. "Share of individuals who booked holiday accommodations online in Italy in 2019, by age group." Chart. July 29, 2022. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/
Istat. (2022). Share of individuals who booked holiday accommodations online in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/
Istat. "Share of Individuals Who Booked Holiday Accommodations Online in Italy in 2019, by Age Group." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/
Istat, Share of individuals who booked holiday accommodations online in Italy in 2019, by age group Statista, https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/ (last visited March 23, 2023)
Share of individuals who booked holiday accommodations online in Italy in 2019, by age group [Graph], Istat, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/555770/italy-online-accommodation-booking-by-age-group/