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Share of e-commerce activities of internet users Philippines Q3 2019

According to a survey conducted among internet users in the Philippines, 91 percent stated that they searched online for a product or service to buy and visited an online retail store on the web as of the third quarter 2019. In addition to this, the survey revealed that internet users also purchased a product or service online. Browsing and shopping for goods and services have become increasingly popular among Filipino internet users.

B2C E-commerce market

Filipino online consumers are turning to e-commerce platforms for their retail purchases. These platforms provide more variety in terms of shopping and offer competitive prices. This resulted in an increasing E-commerce market size, estimated to fourfold between 2019 and 2025. Two significant platforms that stood out for this sector in the Philippines were Lazada, with approximately 25.1 million monthly web visitors and Shopee with about 15.4 million monthly visitors, respectively.

Online shopper demographic

Most Filipino online shoppers are members of the Gen Z and millennial age groups, which was also the country's most dominant internet user population. Those aged between 25 to 34 years old accounted for more than 50 percent of online shopping and are members of the society earning highest among other working groups.

Share of e-commerce activities of internet users in the Philippines as of 3rd quarter 2019

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Release date

January 2020



Survey time period

Q3 2019

Age group

16-64 years

Special properties

among internet users

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Statistics on "Internet economy of the Philippines"

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