Try our corporate solution for free!
+1 (212) 419-5770

E-commerce market size in the Philippines 2015, 2019

The Philippines' e-commerce market size was valued at three billion U.S. dollars in 2019 and was estimated to reach 12 billion U.S. dollars by 2025. It was forecasted to quadruple its size in six years.

Key trends in the e-commerce market

  The most common forms of e-commerce in the Philippines were B2C and C2C models. In a B2C model, online consumers are offered competitive prices because of the unlimited marketplace. From a business owner perspective, it lowers their cost of doing business; hence, it enables them to reduce the transaction costs for customers. Through this model, a personalized relationship between the company and the customer is facilitated. On the other hand, a C2C model allows a customer to buy from another customer using a third-party business.

In 2019, the leading B2C e-commerce websitein the Philippines was Lazada, with approximately 25.2 million web visits monthly. At the same time, the most popular C2C e-commerce website was eBay, with monthly web visitors totalling around 863.6 thousand.

Challenges faced in e-commerce

  Although e-commerce has an undeniable potential to grow in the Philippine market, some setbacks have hindered its expansion. For example, slow internet hampers an online transaction, and Filipino consumers tend to pay by cash. In a recent survey conducted in the Philippines, about 47 percent of the respondents stated that they paid with cash for their online purchases, and only ten percent had used their credit card as a payment method in 2019.

E-commerce market size in the Philippines in 2015 and 2019 with a forecast for 2025 (in billion U.S. dollars)*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2020



Survey time period

2015 and 2019

Supplementary notes

*The market size includes only consumers goods - excludes online travel, media etc..

**Forecasted value.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in the Philippines"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.