Philippines: e-commerce number of users 2027

As of 2022, it was estimated that the number of e-commerce users in the Philippines has reached 47.27 million, indicating a year-on-year growth since 2018. This figure was estimated to continue increasing until 2027 to reach 60.41 million users.

Number of users of e-commerce in the Philippines from 2018 to 2027 (in millions)

Characteristic	Number of users in millions
2027	60.41
2026	58.3
2025	55.8
2024	53.62
2023	51.47
2022	47.27
2021	43.31
2020	38.88
2019	34.56
2018	27.94

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Release date

July 2023

More information

Region

Philippines

Survey time period

2018 to 2027

Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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