China: most considered factors during live streaming shopping 2020

According to the survey of live streaming e-commerce in China, about 63.5 percent of consumers considered the price the most in live streaming sales. Meanwhile, about 23 percent of respondents felt the popularity of the live streaming hosts mattered the most.

Leading factors considered when shopping in live streaming sales among respondents in China as of June 2020

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2020

More information

Region

China

Survey time period

May 26 to June 2, 2020

Number of respondents

5,415 respondents

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.

Citation formats