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Mobile installs at launch of HBO Max compared to HBO Now U.S. 2020

HBO Max reached 1.6 million downloads in May 2020, after being released earlier in the month. The streaming platform replaced HBO Now, which in February had just 230 thousand downloads in the United States. The updated app was launched in late May 2020, and saw record numbers of downloads.

Number of mobile app downloads of HBO Max at launch compared to HBO Now from January to May 2020

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Source

Release date

June 2020

Region

United States

Survey time period

June 11, 2020

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Statistics on "Subscription video on demand market in the U.S."

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