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Reasons for increasing e-commerce activities Philippines 2020 by age group

According to a survey conducted by Rakuten Insight in the Philippines, 68 percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. In comparison, those aged 35 to 44 stated they can purchase more items online so they increased their purchases.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Philippines

Survey time period

May 7 to 30, 2020

Number of respondents

5,551 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
1,111 respondents aged 16 to 24 years old,
2,699 respondents aged 25 to 34 years old,
1,333 respondents aged 35 to 44 years old,
296 respondents aged 45 to 54 years,
112 respondents aged 55 years and above

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