According to a survey conducted by Rakuten Insight, around 85.6 percent of respondents aged between 45 and 54 years old stated that they considered purchasing the items they bought during the pandemic after the measures have been lifted. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group
Original survey question: "Do you think you would continue purchasing these items online even after businesses are open and social distancing measures are lifted?"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
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Rakuten Insight. (June 11, 2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. "Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. (2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. "Online Purchase Intention after Coronavirus (Covid-19) Social Distancing Measures Are Lifted in South Korea as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight, Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group Statista, https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/ (last visited December 03, 2024)
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in South Korea as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127986/south-korea-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
