Reasons discouraging U.S. shoppers from buying groceries online by age 2017

This statistic shows the results of an online survey conducted in February 2017 among U.S. shoppers who were asked about factors that stopped them from buying groceries online. Some 34 percent of consumers aged 30 to 59 years and 45 percent of consumers aged 60 years or older indicated their enjoyment of shopping in retail stores as a driving factor.

Reasons preventing U.S. consumers from grocery shopping online in 2017, by age group

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Release date

March 2017


United States

Survey time period

February 6 to 8, 2017

Number of respondents

1,423 respondents

Age group

18 years and older

Special properties

of respondents that usually shop in-store

Method of interview

Online survey

Supplementary notes

The original question ran as follows: "What prevents you from online grocery shopping?"
Multiple answers were possible.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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