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Reasons for online shopping increase COVID-19 pandemic South Korea 2020, by age group

According to a survey conducted by Rakuten Insight, around 71.3 percent of respondents aged 55 years and above stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.

Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

5,371 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"

The survey was conducted among 2,592 female and 2,779 male South Koreans.

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