COVID-19 impact on consumption during Spring Festival in China 2020

Published by
Yihan Ma,
Nov 24, 2021
A survey about COVID-19 impact on consumer behavior in China revealed that 79 percent of respondents consumed much less or somewhat less during the Spring Festival of 2020 compared to the previous year. The change in consumer behavior was largely affected by the coronavirus epidemic in the country.

Impact of coronavirus COVID-19 on consumption during Chinese New Year in China in 2020

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Release date

June 2020

Region

China

Survey time period

2020

Number of respondents

3,894 respondents

Method of interview

Online survey

Supplementary notes

Survey samples were collected from five million Pinrenwu app users. The male to female ratio was 57 to 43, and the age range was from 70’s to 00’s. The regional distribution represented the national level, of which the Wuhan sample accounted for seven percent.

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Shopping behavior in ChinaE-Commerce in ChinaOnline grocery shopping in the United StatesRetail industry in ChinaGrocery shopping in China
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