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Expected changes to consumer spending due to the coronavirus U.S. June 2020

Over the next two weeks from June 21, 2020, consumers intended to increase their spending on groceries and non-food products for children. Respondents stated that they expected to decrease their spending for almost every other product category. Spending on consumer electronics and jewelry was expected to be reduced the most in that period.

What groceries are being bought during the pandemic?

Vegetarian and vegan items have seen a substantial sales increases during the coronavirus pandemic, with a reported increase in sales of oat milk of over 300 percent, and sales of meat substitutes growing by over 200 percent. Beverages and alcohol are some of the top items being purchased during the pandemic, perhaps due to the closure of bars and to provide a way of coping with the uncertain times. Additionally, cleaning products are being purchased at a more frequent rate, as many customers are striving to keep their homes disinfected from the virus.

What products are consumers no longer purchasing?

Consumers are spending less on out-of-home entertainment, apparel, jewelry, and accessories. Related sectors, such as motor vehicles and parts dealers as well as clothing and accessory stores, have seen heavy decline in sales in contrast to this time last year. Clothing and accessory store sales decreased by over 50 percent in March when compared to the previous month.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Impact of coronavirus (COVID-19) on consumer spending in the United States as of June 2020, by retail category*

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Source

In cooperation with
McKinsey
Release date

June 2020

Region

United States

Survey time period

June 15 to 21, 2020

Number of respondents

2,006 respondents

Age group

18 years and older

Supplementary notes

*This question was phrased by the source as follows: "Over the next 2 weeks, do you expect that you will spend more, about the same, or less money on these categories than usual?"

** Net intent is calculated by subtracting the percentage of respondents stating they expect to decrease spending from the percentage stating that they expect to increase spending.

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Statistics on "Coronavirus: impact on the retail landscape in the U.S."

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