FMCG: sales growth by channel in France 2021

Between the end of November 2020 and the middle of February 2021, e-commerce, under all its forms, home delivery, drive and pedestrian drive, has shown strong growth. The pedestrian drive, in particular, recorded a growth of 163 and 164 percent in the first two weeks of February 2021, while traditional drive showed an increase of more than 50 percent for the same period. E-commerce was indeed really dynamic, as a part of the households made more use of online orders in order to avoid large supermarkets and crowding with other consumers.

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Evolution of the sales of consumer goods in value in France between February 2020 and February 2021, by distribution channel

Characteristic	24.02 - 01.03	02.03 - 08.03	16.03 - 22.03	30.11 - 06.12	07.12 - 13.12	28.12 - 03.01	18.01 - 24.01	01.02 - 07.02	08.02 - 14.02
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Release date

February 2021

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Region

France

Survey time period

February 24, 2020 to February 14, 2021

Supplementary notes

The values represent the growth percentage from the weeks of:
November 30 to December 6, 2020,
December 7 to 13, 2020,
December 28, 2020 to January 3, 2021,
January 18 to 24, 2021,
February 1 to 7, 2021,
February 8 to 14, 2021,
compared to the same weeks the year before.

*The values for March 16, 2020 to February 14, 2021 for Hypermarkets represent hypermarkets< 7500m2 and Supermarkets< 2000 m2.

The values for pedestrian drive before November 30, 2020 were not provided by the source.

Figures before the second week of February come from reports previously published by the source Figures before the second week of February come from reports previously published by the source

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