On July 2, 2015, the Kraft Foods Group completed the merger with Heinz to become The Kraft Heinz Company. With the merger, both companies try to diversify their product and brand portfolio in order to appeal to changing U.S. consumer tastes. Co-headquartered in Pittsburgh and Chicago, The Kraft Heinz Company was rated as one of the leading food and beverage companies in North America in 2015.
In 2016, The Kraft Heinz Company generated net sales of about 26.5 billion U.S. dollars in North America. The company’s vast product portfolio includes condiments and sauces, cheese and dairy, frozen and chilled meals, ambient meals, meats, coffee, refreshment beverages, nuts and salted snacks, desserts, toppings and baking, and other grocery categories. According to the company, The Kraft Heinz Company’s million dollar brands may be found in virtually every household in the United States. Most of company sales were generated in the United States in 2015. The maker of Kraft cheese, Heinz ketchup and Oscar Mayer sausage reported advertising expenditure of about 708 U.S. dollars worldwide in 2016.
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