The vast Kraft Heinz product portfolio includes condiments and sauces, cheese and dairy, ambient meals,
frozen and chilled meals, meats, seafood, refreshment beverages, nuts and salted snacks, coffee, desserts, toppings and baking, and other grocery categories. The most prominent category is condiments and sauces followed by cheese and dairy, with 7.3 and 4.9 billion dollars in sales, respectively. These numbers put The Kraft Heinz Company among the leading dairy food processors in North America.
Kraft Heinz Brands
The company’s multi-million-dollar brands can be found in virtually every household in the United States.
Among these well-performing Kraft Heinz brands are the refrigerated frankfurters produced by Oscar Mayer, a company owned by Kraft Heinz. The brand accounts for almost 100 million dollars in sales in its category and is only outperformed by Tyson Foods’ Ball Park brand.
The sale of nuts for snacking nets the company almost 975 million U.S. dollars on the American market.
The maker of Kraft Mac and Cheese, Heinz ketchup, and Oscar Mayer sausage spends more than one billion U.S. dollars on advertising worldwide to promote its brands to consumers.
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Research expert covering food & agriculture in the UK & Europe